The Content Specialist is a storyteller at heart. This role is responsible for capturing and sharing the stories that highlight Neighborhood Health Center’s impact through writing, photography, video, and design. In addition to producing engaging content, the Content Specialist manages projects that support internal communications, health literacy, and organizational campaigns, helping to connect NHC’s diverse audiences and stakeholders to the organization’s mission and values.

The Content Specialist’s primary responsibility is to develop engaging communications and visuals that connect with NHC’s diverse audiences and stakeholders. This includes research, creation, and content management across many platforms, including persuasive storytelling, as well as technical and expository writing. This role also has a shared responsibility to enhance the organization and development of NHC’s intranet platform (NINA).

The position reports to the Communications Manager, who evaluates performance based on project outcomes, adherence to brand standards, and delivery of high-performing, engaging content.

Essential Job Duties

Writing/Storytelling

• Research, create, and edit compelling written, visual, and multimedia content to help meet organizational and department goals across multiple platforms.
• Create and develop content for external communications. Projects include but are not limited to press releases, the company website and blog, brochures, annual report, fact sheets, newsletter, patient emails and letters, and presentations.
• Work with internal teams to develop patient health literacy and outreach materials that reflect inclusion principles.
• Provide editorial support for communications, presentations, and event materials.
• Create and develop content for internal communications. Projects include but are not limited to intranet content, emails, letters, fact sheets, instructions, and forms.
• Collaborate with subject matter experts to translate complex healthcare, policy, or program information into clear, accessible, and engaging content.
• Ensure all content meets brand standards for style, tone, and visual identity, and is optimized for accessibility and best practices.
• Support crisis communications through rapid development and dissemination of accurate, timely content.
• Collaborate on editorial calendars and campaign planning to ensure consistent and aligned storytelling.

Video, Photography & Graphic Design

• Write, create, and edit video for storytelling, brand development, enhancing health literacy, and increasing engagement.
• Capture high-quality photography to support campaigns, events, and storytelling.
• Develop a database of NHC video, photos, and moving graphic resources.
• Create visual graphics for various content and platforms to enhance communication and storytelling.
• Edit existing graphics in Adobe Creative Suite.
• Manage and organize multimedia content such as photography, video, and infographics to support campaigns, events, and educational initiatives.
• Ensure all digital content meets accessibility standards.

Intranet Development

• Support and develop the organization’s intranet platform through ongoing content organization, development, and staff training and support.

Education and/or Experience

• Bachelor’s degree in Communications, Marketing, English, Journalism, Media Production, or a related field required. A Master’s degree is preferred.
• Minimum of 4 years of progressively responsible experience in written content creation, communications, and copywriting, preferably in a healthcare, nonprofit, or mission-driven environment, is required.
• Minimum of 3 years of work experience or study in photography and videography required.
• A combination of an advanced degree and equivalent professional experience may be considered.
• Strong graphic design skills preferred.
• Spanish language proficiency preferred.

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